At midnight in China time, e-commerce giant Alibaba kicked off Singles Day, the day when the biggest amount of online sales of the year occurs and when the Chinese company hopes to beat all records.
Only in the first hour, more than $ 8.5 billion were sold. In the first hour of last year, the value reached had been of $ 5.2 billion, reason why everything indicates that the numbers will be surpassed. Thousands of Chinese were eagerly waiting for the time to arrive so they could start buying everything they have been accumulating for weeks on the cart.
Single Day or 11/11 is a real sensation in China and for years has become the number one record online sales worldwide. That day’s sales are 2.5 times greater than the total of “Black Friday” or “Cyber Monday” together, when the United States trade launches its offers.
The countdown began a few minutes after the end of a huge party in Shanghai, western China, where personalities like actress Nicole Kidman encouraged the Chinese to attend the grand date. The actress presented the trailer for a short film about martial arts in which the eccentric Jack Ma, founder of Alibaba and one of China’s richest men, makes his acting debut. After the screening of the film, which debuts today, the businessman appeared on stage with other actors, all dressed in traditional costumes.
Also participating in the party were Brazilian model Victoria’s Secret Lais Ribeiro, Russian tennis player Maria Sharapova, former Portuguese soccer player Luis Figo, American singer Pharrell Williams.
This year’s goal is to beat last year’s number and exceed $ 17.8 million sold in just one day through portals like Tmall and Taobao. In this edition 140 thousand brands (60 thousand international) will offer more than 15 million products, in addition to the Aliexpress promotions, the international version with which the group works in countries like Brazil.
The event, which began in 2009, with the participation of only 27 brands, last year had a participation of more than 100 thousand stores. In all, Cainiao, the delivery company belonging to the group, processed 657 million orders and reached 175,000 orders per second.
He said a few hours before the start of the event, the company’s executive vice president, Joseph Tsai, is the most important day in the world for trade and “a great event for China’s economy.”